Friday, August 21, 2020

Learn more about our admitted student visit options!

Learn more about our admitted student visit options! Me again, here to tell you all about the visit options we have specifically for our admitted students. But first If you havent yet, give yourself a big pat on the back! Youve been admitted to the University of Illinois at Urbana-Champaign!! We want you to join our historic, innovative, and legendary institution, and we know thats a big decision. As youre weighing your choice, a first, second, or third visit can really help you feel confident in your decision. You can find all of our admitted programs in one place here. Be sure to log into your myIllini account when you register. When we schedule campus visits, we do our best to make sure we give you multiple programs, dates, and times to choose from (we know you are busy people!). Here are your two options for the spring: 1. Admitted Daily Visits Offered most Mondays through Fridays and select Saturdays at 10:00 a.m. These visits start at Spurlock Museum with a presentation by an admissions counselor (maybe me!). The entire audience will be admitted students and their guests, so we can really give you the information you need to learn more Illinois and next steps, including housing, financial aid, Summer Registration, and more. After the presentation, we will divide the group for the main campus tour at 11:00 a.m. When you register for a Monday through Friday program, you have the option to attend a pre-scheduled meeting with your admitted department if available, or you can submit a request and we will do our best to schedule a meeting. 2. Admitted Student Days Offered on select Mondays and Fridays at 9:30 a.m. These are my favorite! Admitted Student Days are all-day programs that start in the Illini Union with the same presentation as the Daily Visits. Before the presentation starts, you also have the option to take a quad tour or speak to the 30+ departments that will have tables set up (just for YOU!). After the admissions presentation, we will divide up for meetings with the college or department to which youve been admitted. Youll get to meet your future classmates, teachers, advisors, and moreâ€"its really the best. Before you sign up for a specific day, though, be sure to review which colleges will be present that day. Throughout the program, youll have various opportunities to tour campus and housing options, hear from campus departments including Financial Aid, University Housing, and the Career Center, and interact with a number of current students. Id recommend arriving to campus by 8:30 or 8:45 a.m. Most students and guests wrap up the day by 3:30 p.m. Wait for it theres more!   College Open Houses, Classes, and More Continue to check your myIllini account and email for information about College Open Houses.  This page  highlights a lot of the programs that are offered throughout the spring for specific programs. We also offer a  great list of classes  in which admitted students can observe and participate during your visit. (We’ll be updating it with spring courses very soon.) Finally, I know visiting Illinois isnt an option for every admitted student. So if you cant make it, we, including some of your future peers, have created some awesome ways to virtually explore campus. Thats it for now. As always, comment with any questions, and I hope to meet you on campus soon! @kaci_uofi Kaci Admissions Counselor I work extensively with our large campus visit programs to give our prospective students first-hand experience of life at Illinois. I grew up in and around Champaign-Urbana, but most recently I moved from northwest Ohio, where I finished my master’s degree in College Student Personnel.

Sunday, May 24, 2020

Dog Whistling Is A Term Used By Politicians - 1603 Words

Dog Whistle Politics is a term used by politicians to persuade the people by gaining their votes into a political position of power. Dog Whistling has been used for years by politicians to achieve what they want while campaigning for public offices. Politicians have been maneuvering and scheming for years during elections for the peoples vote. They have always put on a show for the people just to receive their vote. They set their sights on an office of public position and they begin a long and hard working race to gain votes. Dog whistling is just a different way for them to use codes or demonstrate to certain people to what they are really trying to say. Politicians portray a good and upright demeanor. It’s part of their job. During their campaign for a specific position, they make promises to the people, they put time into well thought out and written speeches, they research every city and the population during the campaign tour and it is all to persuade the vast majority of people for their vote. It deals with race as well. Dog Whistling and racism seem to go hand in hand because it’s dealing with race. Racism has been in politics for years. Dog Whistling is just a word used to speak to a certain group of people in code. Racism is still imbedded in us as people because we cannot treat each other equal. Some politicians use Dog Whistling as a way to speak to the mass of racism that is still current in today’s society. The author in this book uses Dog Whistle PoliticsShow MoreRelatedThe Butler Represented By The American Of An African American Man Essay2180 Words   |  9 Pagesand the radical Left and Right movement. The Butler shows the life of an African American man, Cecil Gaines, as he starts his life as a slave and ends up becoming a butler for the White House. When young he was taught how to serve white people and used those skills to find decent work. Cecil had a wife, Gloria Gaines, and two sons, Louis and Charlie Gaines that were with him after he became a butler in a Washington Hotel. Throughout the film Cecil and his family encounter many of the changes thatRead MoreOrganisational Theory230255 Words   |  922 Pagesmaintaining a practical focus on why organization theory matters. I felt in good hands here, confident that I was being offered a deeply informed, reliable and intelligently constructed account. The opening chapter carefully and helpfully explains terms, including ‘theory’ and ‘epistemology’ that can form an unexplored bedrock to texts in the field. It then offers thoughtful, scholarly and well-illustrated discussions of prominent theoretical pers pective, including managerialism and postmodernity

Thursday, May 14, 2020

Intl. Financial Sample Queations - 2068 Words

University of San Francisco School of Management PRACTICE FINAL EXAM BUS 430 Prof. Sara Ding International Financial Management Spring 2013 Instructions: Answer all questions in Part A, Part B, and Part C. Write your answers for Part A on the next page and write your answers for Part B and Part C in the space provided below the question. You may use one page (double sided) of notes and a financial calculator, but no other materials. Section:_______________________ Name:________________________ USF ID:_______________________ Score Sheet Part A (Write your answer to the multiple choice questions below) 1. ________ 2. ________ 3. ________ 4. ________ 5. ________ 6. ________ 7. ________ 8. ________ 9. ________ 10. ________ 11.†¦show more content†¦If she wishes to protect the firm against an unfavorable increase in interest rates she could: A) sell an interest rate futures contract of a similar maturity to the loan. B) buy an interest rate futures contract of a similar maturity to the loan. C) swap the adjustable rate loan for another of a different maturity. D) none of the above 13) A U.S. investor makes an investment in Britain and earns 14% on the investment while the British pound appreciates against the U.S. dollar by 8%. What is the investor s total return? A) 22.00% B) 23.12% C) 6.00% D) 4.88% 14) The Mexican government sold $1bn century bonds, with a maturity of 100 year, in Europe in 2010. The bond is classified as _______? A) foreign bond B) Eurobond C) domestic bond 4 D) none of the above 15) MacDonalds issued a 3-year dim sum bond at 3% in 2010. Dim sum bond is: A) Chinese yuan-denominated bonds issued in Hong Kong. B) U.S. dollar-denominated bonds issued in Hong Kong. C) Chinese yuan-denominated bonds issued in U.S. D) Hong Kong dollar-denominated bonds issued in U.S. 16) You bought June 2013 interest rate futures settled at 98.07. If the floating-rate interest in June is 2.01%, what is your gain/loss: A) Gain 0.08 B) Loss 0.08 C) Gain 96.06 D) Loss 96.06 5 Part B 1. (20 points) Interest rate and currency swap Using the table of swap rates, assume Trident enters into a three year swap agreement to receive euros and pay Japanese yen, on

Wednesday, May 6, 2020

The Creation of Suspense in Different Film Genres Essay

The Creation of Suspense in Different Film Genres We humans demand a lot nowadays where a film is concerned. No longer do we want simple, traditional storylines (well at least I don’t!), but instead we expect big explosions, top-notch special effects and quality acting. Film directors have a tough task keeping its audience happy; however the more suspense they create in their films, the more appreciative we will be of it. A classic horror or an intense thriller tends to leave us all on the edge of our seats and this is how suspense affects viewers; what will happen next? This is the only question we want to know the outcome of. I have decided to study three different genres for this article: an†¦show more content†¦This tyrannical behaviour rather instantly makes us realise the cruelty of the Tweedy regime and how it affects the poor, helpless chickens. The severe setting and the fact that its night-time, adds to the suspense and melodrama of the scene. One point worth noting in this opening sequence is of the soundtrack; it’s of a frantic and regimental style, re-inforcing the ideas about this particular setting. Ginger however, is a wily-ol’ character and has cunning plans to destroy the Tweedy’s long term dreams in business. The following shot of interest is mainly shrouded in darkness. We partly see Ginger’s foot, sensing that she is up to something The suspense in this is that we are being denied information or an outcome caused by Ginger’s actions. Low and behold Ginger is again trying to escape, this time by crawling under the barbed wire, with the humour being that it was just via the help of a metal spoon and not some of the members of her clueless crew. Ginger tries really hard to free herself, but every time she ends up in the coal bin. The last time we see Ginger there in the opening sequence, is built up full of suspense. Parallel editing becomes a real feature now and so much tension is created in the semi-chase scene between Ginger and Mr Tweedy, plus two of his most vicious dogs! The constant switches of one character to another, really is a technique to draw theShow MoreRelatedComparing Emily Brontà «s Wuthering Heights to Mary Shelleys Frankenstein911 Words   |  4 PagesThe gothic genre created both a lot of films and novels, some of which are debatable as to if they were categorized properly. The Films Emily Bront#235;s Wuthering Heights directed by Peter Kosminsky, and Mary Shelleys Frankenstein directed by Kenneth Branagh are both based on novels. Both films display many different ideas, and are structured differently, but Mary Shelleys Frankenstein is an archetype for the gothic genre. 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Tuesday, May 5, 2020

Product Layer Analysis

Question: Discuss about theProduct Layer Analysis. Answer: Introduction: A product is something that is there to serve some need in the market. However that need may be an existing one or it may be a created one by the marketing experts. The definition of need satisfaction these days is linked more with the Value Proposition and the services that the product can offer to the users. There is also a grand difference that has come up in Customers and Consumers in the current marketing landscape. There are different perception of value by Consumers and Customers and hence there are multiple layers in the product layers that help in defining the value proposition for the product and these multiple layers are there to serve this need only. The concept is important to be learned by various marketing stakeholders as on this basis only they will be able to come up with a sense of knowledge that if the product is able to satisfy their value needs and also if the product is worth their bucks(Taylor, 2010). This report is an attempt to understand this aspect of produ ct marketing in which how various layers of products are defined and how they are perceived by the consumers and customers holistically to ensure the value is realized. Product Layers: There are practically five defined layers of a product and each layer is a description around what is there in the product to define the value proposition of the product to the prospective customers. The below figure is able to conceptualize this concept is a very clear manner(Robben, 2008): The various portions of the product layers are able to define a specific function that will enhance the value proposition to the customers and consumers at large. Core Product is the basic purpose of the product that it is intended to be produced for. Like a cell phones core function is to make calls and send messages. The generic product represents the quality aspect of the product that is liked with the functionality like for a cell phone it is the key pad and the screen quality and other empirical aspects. The expected product category is all about the generic aspects that a customer expects from the product. The augmented aspect is the additional benefits like speaker quality, looks and features of a phone which is more of a smart phone now. Finally it is all about the potential product that is able to generating a sale in the market and hence money flows in. Importance of Product Layers: These product layers are very important from two perspective and these are the core reasons that some businesses are sustainable while others are not. These aspects are as defined below: Competition Aspect: The competition aspect is very critical because there is a definite product that is existing in the market but the offer is made by a different player in the market and hence the augmented aspect of the product comes in. Like every phone has the capability to make a call, but the phone which has the features like Internet and other applications will be preferred by the customer as that will bring in more value for the user. This will ensure that the product is finally able to generate a buzz in the market and is capable to bring in the market share. Sales Aspects: The sales aspect is something that will ensure the money flow in the market and these layers are something that will ensure that. The value communication is pretty clear with the messages given in the system and that will create a need in the mind of the customer to but the product and hence generate the sale. This is very important as people will pay the price for need satisfaction(Jamieson, 2011). Product Component: The product as seen by the customer is the final consumable commodity that will satisfy some need of the customer, but actually the perceived value of the product is not just by the core usage of the product. There are other aspects linked with them as well. These aspects are packaging component and the service component. The combination of these distinctive components are something that will define the ultimate product success in todays competitive market. Like a tooth paste has a core functionality of cleaning the teeth, it is viewed by the consumer in the similar manner(Fleischner, 2012), but actually there are many other aspects that define the buying decision of the product for the new market. Product components basically defines the characterization that goes into strategizing the adaptability of the product in the overall market place. These components are one which sets the image of the products in the market and it symbolizes its image in the market. The customer associate them with these components and hence that is the definition they all lived up to. Like the packaging aspect of Lifebuoy which claims it is for health is something that symbolizes it to be a product to be used as a health benefit actuator has a strong meaning and a message linked to it. Core Component: The core components of the product is the core features and functionality of the product. Every product cannot be a breakthrough product and every product cannot bring a distinctive usage capability in the market. Thus the core component of the product is something that defines it thoroughly and hence it is the component that is to be brought in the world as the first showcase of the product. They tell the customer that this is the reason why the product is actually existing in the market and it is there to serve some specific and defined needs. The core component is basically the definition of the product and it is actually the reason why the product is to be brought by the user. E.g. the core feature or the component of a phone is to make calls and send messages. This is the primary value proposition that is to be shown to the world and hence the people will know that they are buying a product that will enable them to connect with the world and make calls. This core components is also there to define the league of the product and those benefits are taken up in the next sub section. Strategic Importance of Core Components: The core component of the product is helps in consumer to recognize the product and secondly it also helps in defining the competitive landscape of the product and the company. The product as defined earlier has some core offering for the customer and that is what defined the customer base for the product, since it is methodical in choosing the most appropriate section of people who will be interested in buying the product. Also, it will help the customer in identifying the product and ensuring that the basic characteristics of the product is able to ensure that it will be able to satisfy the basic needs of the consumers. Looking from the competitive landscape perspective it is to be ensured that the needs the product is able to serve the market is able to define the competition that the products will have to face in the market(Thomas, 2013). Like in case of a cell phone, the I-phone and the Samsung are in the same business of selling mobile phones which serves the same core need of calling and messaging and hence it is ensured that they are serving the same market place and are there in the same competitive landscape as well. Packaging Component: This is the presentation angle of the product and it serves more needs then just plain esthetics linked with it. Of course it makes the product attractive but moreover it is the mode to provide information to the prospective users and also to the customers who are there to buy the product. Some of the products also have certain requirements and for that purpose the packaging becomes a core thing. Apart from just saving the product from getting tampered or just labeling it with the name of the product, it is a medium to ensure a transparent set of communication is linked with the users and that ways it is a more convenient way of telling the viewers that this product is meant for the people who are looking for some mentioned characteristics and this is just few of many benefits and usage of the packaging component of the product components. The packaging components has gained so much of traction due to some core benefits it has showcased in the market for the aware customer base and t hose who wish to know their products in and out. Such information and other important aspects can be shared easily with the audience using the packaging component. Strategic Importance of Packaging Components: The information seeking audience is on a high and people need quick referring to be followed whenever they are trying to buy or use the product. The case of cell phone that we have been following throughout this write up is very handy here. Like it is mentioned before that competitive landscape is defined in the core component of the product. But it is also to be noticed that people and the consumers do consider price and offering to be an important criterion before making a choice in the buying decision and hence it is to be noted to define the segment of the population at a level deeper analysis. It is hence formed that the information and safety of the product is the key here and the most basic attribute through which it can be fulfilled post the purchase of the product. The packaging serves much other purposes like multi language communication, product description and other empirical features of the product and that will ensure that the people who are going to consume the product are well aware of the product and its capabilities and limitations. Like IPhone supports some features that Samsung might not support this component is the podium to share that information. Support Service Component: The support service component is the differentiator these days and it defines how the products services will be given post the product purchase. It is about maintaining the product linkage with the people and hence maintaining the needed connected with the masses so that the loyalty maintains as it is. This is a known fact now that it is much easier to retain a customer than to create a new pool of customers and after sales support services is something that is a differentiator in this case of competing businesses. Consider the case of IPhone here that the level at which they price their product it is almost impossible to create a new pool of user all the time(Zawacki-Richter, 2008). Under the tremendous pressure that the sales are to be achieved it is always good to ensure that the same set of people keep on buying the product and hence the sales are always up and running. This also creates a case here that since they are able to provide good level of services that almost at real ti me basis, the results are also booming for them and they are able to showcase that rebuying is at a high for Apple due to this reason only. Strategic Importance of Service Components: The importance of service component is on a rise for more than a decade now and companies are making more and more efforts to ensure that the connect is never lost with the customers and always it shows that the company values its customers. The customers at large will need support to ensure that in case there is a trouble using the product there is someone from the company who are ready to provide the service all the time. In case of IPhone many apps are do not work directly as in case of android and hence there is a need for a dedicated service to ensure that people are never facing any issue by using IPhone and also to be sure that the things are always up and running in their phone(Ladokun Isaac .O, 2013). References: Fleischner, M. (2012). 10 Key Components of a Marketing Plan. Brazil: Business Know How Publications. Retrieved from https://www.businessknowhow.com/marketing/marketing-plan.htm Jamieson, B. (2011). Marketing Communications20. New York: Heriot Watt University. Retrieved from https://www.ebsglobal.net/EBS/media/EBS/PDFs/Marketing-Communications-Course-Taster.pdf Ladokun Isaac .O, A. S. (2013). Impact Of After Sales Service On Consumer Satisfaction And Retention. A Study of LG Electronics in Ibadan, Nigeria. Osun: IOSR Journal of Business and Management. Retrieved from https://iosrjournals.org/iosr-jbm/papers/Vol11-issue4/H01145458.pdf Robben, S. C. (2008). The Relationship Between Product Category, Level Of Product Meaning, And Product And Commercial Characteristics: A Content Analysis Of Tv Commercials. Delft: Delft University of Technology. Retrieved from https://www.acrwebsite.org/search/view-conference-proceedings.aspx?Id=11076 Taylor, J. M. (2010). The Case (For And) Against Multi-Level Marketing: The Complete Guide to Understanding the Flaws and Proving and Countering the Effects of Endless Chain Opportunity Recruitment, or Product-based Pyramid Schemes. Seville: Universidad de Sevilla. Retrieved from https://www.mlmwatch.org/01General/taylor.pdf Thomas, W. C. (2013). Core Competencies and Competitve Advantage. Georgia: Georgia State University. Retrieved from https://www.ideals.illinois.edu/bitstream/handle/2142/28969/corecompetenceco92174bogn.pdf?sequence=1 Zawacki-Richter, O. (2008). a study of business support services and market failure. paris: european commission. Paris: European Commision. Retrieved from https://www.google.co.in/url?sa=trct=jq=esrc=ssource=webcd=6cad=rjauact=8ved=0ahUKEwjKq_jqtqrPAhUJpY8KHftIBvQQFghBMAUurl=http%3A%2F%2Fec.europa.eu%2FDocsRoom%2Fdocuments%2F3646%2Fattachments%2F1%2Ftranslations%2Fen%2Frenditions%2Fpdfusg=AFQjCNGe

Saturday, April 4, 2020

Kudler Fine Foods Virtual Organization Essay Example

Kudler Fine Foods Virtual Organization Paper Kudler Fine Foods Virtual Organization Name University of Phoenix MKT / 421 April 18, 2011 Instructor Kudler Fine Foods Virtual Organization In 1998 Kathy Kudler, who specializes in gourmet foods, founded Kudler Fine Foods; opening the first location in La Jolla California. Later Kathy opened two additional locations; in 2000 Del Mar and in 2003 Encinitas, California. Kathy had an idea to offer a shopping atmosphere for those people who cook gourmet style. Kudler Fine Foods would carry a variety of seafood, meats, produce, dairy, cheeses, and wines. For the convenience to the customers, Kudler Fine Foods has separate departments; meat and seafood, bakery, produce, cheese and dairy, and wine. Each department shows advertisement to draw the attention of the customer. Kudler Fine Foods mission is to offer a large variety of selections, expertise, and knowledgeable staff giving the customer a joyful shopping experience. Kathy has a marketing background from working for a large defense contractor (University of Phoenix,  2010). Developing the marketing background experience, Kathy can move the company forward and expand services. Kathy goal will to identify any areas of weakness and creating a marketing strategy, which will entail competitive intelligence and analysis. Marketing Research Marketing indicates the actions engaged in the progress of products and services from manufacturer to consumer. The development starts with establishing the wants and needs of the consumer. Kudler Fine Foods should create products to please the consumer’s wants and needs. We will write a custom essay sample on Kudler Fine Foods Virtual Organization specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Kudler Fine Foods Virtual Organization specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Kudler Fine Foods Virtual Organization specifically for you FOR ONLY $16.38 $13.9/page Hire Writer Kudler Fine Foods must make certain the desired products are available that the company knows when and where customers want them and Kudler Fine Foods informs potential customers of their availability. Marketing also includes financing the behaviors that facilitate the exchange of products and services. Marketing is a key notion in business and every person involved can participate. Marketing helps to promote Kudler Fine Foods products offered to the consumer. Market research involves the collection and analysis of data relating to consumers and his or her buying behavior. Market research attempts, among other things, to define trends in sales and sales potential for specific products or services, to identify those customers who are the most likely purchasers of the Kudler Fine Foods products, and to identify which factors motivate consumers to buy certain products. Market research also assists in determining how and where a product is purchased, thus enabling Kudler Fine Foods to develop the appropriate channels of product supply. One of the most important determinations to be made in market research is who buys Kudler Fine Foods products, that is, who may benefit from his or her purchase and why. Demographics play a significant role in the research process. Demographics refer to population characteristics, such as geographic distribution, age, sex, family structure, and income. Marketing Weakness Weaknesses in a business is have the lack of marketing experience, area of the business, poor quality of products, or a poor reputation. As with any competition Kudler Fine Foods must have knowledge of the competitors weaknesses, including their own, is an important aspect in building a successful business. Kudler Fine Foods should observe the competitors to see if they are keeping up with the current trends. Kudler Fine Foods would have an advantage to visit the competition to acquire a thorough understanding of the development, menu plans, pricing, promotional information, and class instruction periods. If neighboring competition is not present, marketing researchers must venture out to observe the similar competition to compare information with his or her business. Much can be learned in other areas that could be worked into the day-to-day business functions. An in-depth investigation is required to decide if reduced cost actions can be put into practice. At this time, Kathy herself order the products needed for each of her stores, requiring her to work seven days a week and constantly move from location to location. By observing the purchases made by the customers, and examine the contracts with the distributors, Kudler Fine Foods could cut down on the frequent ordering of products, giving Kathy more time to concentrate on other functions of the business. Competitive Intelligence and Analysis Competitive intelligence and analysis is an important part of a business. Competitive intelligence is the art of defining, gathering, analyzing, and distributing intelligence about products, customers, competitors, individuals, concepts, information, ideas or data needed to support executives and managers in making strategic decisions for a business. This includes a broad array from government intelligence to market intelligence to business intelligence (Competitive Intelligence,  n. d. ). Competitive intelligence can include competitor analysis, knowledge management, market research, and business strategy and business research. Competitive intelligence can be used as an everyday business tool to analyze stocks or look for weaknesses in the competitor (Competitive Intelligence,  n. d. ). If Kudler Fine Foods is trying to figure out what it means for a small business it is seeing where or how the competition advertises. Kudler Fine Foods should receive the competitors distribution list or sign up for any e-newsletters they may be sending to see what they are saying and what additional things they are doing to create relationships in the local area. If the competitor is a retail location, an employee of Kudler Fine Foods should visit it, see how the window displays are created, what kind of people are in the store, how much traffic do they receive, is the competition displaying any brochures, postcards, etc. hat promote other local businesses (MRC World ,  2009). When researching the competition ethics plays a large role. Information obtained must be done legally. Obtaining information from an insider is acting unethically. Kudler needs to obtain information collected through the Internet, store visit, or customer surveys. The majority of the information should be collected by shopping the competitor; this will help to see how displays are created, store layout, special offers, products offered, et c. Conclusion Kudler Fine Foods has created a strong marketing plan covering a strategy and tactics to build a stronger business. Kudler Fine Foods present marketing strategy has improved with creating a customer survey asking opinions and suggestions from the customers to help make his or her shopping experience more convenient. Kudler Fine Foods has also researched what the competitors are doing to keep up with the trends. Kudler Fine Foods is a growth oriented business that prides itself in constantly reaching the customers with honesty and integrity. The companys continual success and rapid development is due in part to the motivation to offer the customers with the quality products and service that he or she desires in a timely manner. Kudler Fine Foods are on their way to building a successful business. References Competitive Intelligence. (n. d. ). Competitive Intelligence. Retrieved from http://www. competitiveintelligence. com/ MRC World. (2009). Marketing Question. Retrieved from http://www. mrcworld. com/marketing-question/ University of Phoenix. (2010). Kudler Fine Foods [Computer Software]. Retrieved from University of Phoenix, Simulation, MKT 421 website.

Sunday, March 8, 2020

Dna and Nucleotide Chains Essay

Dna and Nucleotide Chains Essay Dna and Nucleotide Chains Essay Chapter 10 Objective Questions 1. Describe the structure and function of DNA. DNA structure is a nucleic acid, meaning it is made up of a chain of nucleotides. Nucleotides are made up of phosphate, deoxyribose sugar, and a nitrogen base. The shape of a DNA is a twisted double helix, with two strands. DNA has 2 nucleotide chains which are like the ladder which are held by covalent bonds which are strong. The sides of the ladder are the alternating phosphate and deoxyribose. DNA is antiparallel so sides run in opposite directions. The rungs of the ladder are the bases. The bases hold the nucleotide chains together by hydrogen bonds from complimentary pairing. The A and T pairing have 2 hydrogen bonds and the C and G pairing have 3 hydrogen bonds. A and G are purines which have two rings which C and T are pyrimidine which have one ring. The function of DNA is to store and transmit genetic information, to control the production of proteins, to make parts of a cell and to reproduce cells. 2. Explain the process of mitosis. Mitosis occurs in 4 phases. The first phase is prophase. In prophase, the condensing chromosomes are visible under a microscope. The nuclear membrane breaks down and stores in the vesicles. Spindle fibers form microtubules in the cytoplasm. The spindle fibers attach to centromere and centriole. Polar spindles extend centriole to centriole. The centrioles move to opposite poles. The second phase is metaphase. Metaphase is when the replicated chromosomes line up in the middle or the equator. The third stage is anaphase. In anaphase the enzyme breaks down the centromere. Then the chromatids separate. The spindle fibers pull the chromatid to the polar region. This makes sure that every cell gets every chromosome. The last phase of mitosis is telophase. The nuclear membrane is reforming in telophase. Also the spindle fibers are disappearing. The chromosomes are uncoiling as well. The cleavage furrow shows the division point of the cell. Then during cytokinesis the cell divides into two. P lant cells have to form a cell plate which is cell wall material carried